In August 2015 MIU MIU begins the sales of their first perfume Miu Miu which was, according to Caroline Javoy, vice-chairman of marketing Coty Inc. created as "unique, youthful, bright colors and sophisticated". Miuccia Prada wanted to intertwine provocative, attractive spirit of the brand Miu Miu into the composition and design of fragrance bottle, and the brand of Prada helped develop the first Miu Miu fragrance and to design this attractive flacon.
Composition of the fragrance is signed by perfumer Danielle Roche Andrier, known for her creations for the house of Prada (as well as Bvlgari, Marni, Bottega Veneta). As Danielle explains it, the focus is on lily of the valley flowers supported with floral notes of jasmine, rose and green notes, as well as special ingredient created by Givaudan, akigalawood which develops the scent of patchouli, notes of pepper and woody aromas of oud. Composition of Miu Miu fragrance opens in fresh and floral manner, and as it develops it begins warmer and woodsier - says Danielle.
AKIGALAWOOD – Fractioned note of patchouli oil which contributes to a pepperish and woody character of fragrance was created in Givaudan. The house highlights: "The new material has similar profile as patchouli, combined with vibrant spicy shades of pepper and precious oud wood".
Flacon of the first Miu Miu fragrance is inspired by special material characteristic of luxurious Miu Miu’s matelassé leather bags. Turquois flacon body repeats the pattern; neck of the bottle is white, with the brand logo, while the stopper is made of bright red plastic disk. The fragrance will be available as 30, 50 and 100ml Eau de Parfum accompanied with perfumed body care products (shower gel, body lotion, body cream).
Face of the advertising campaign is actress Stacy Martin, and photographer of the advertising campaign is Steven Meisel. The first fragrance Miu Miu will be presented exclusively at Harrods in August 2015, while Neiman Marcusu and Bergdorf Goodman will host exclusive sales of the fragrance starting from September 2015 to December 2015 - wwd.
Author: Sandra Raičević Petrović
(sandrina_bambina)
Fragrantica Executive Editor, Writer and Designer
sandrina@fragrantica.com
Translation: Ivana (Ina_Mo)
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