Interview with YouTube Sneaker Reviewer Brad Hall

On the public’s reaction to his videos:

“I was nervous that people would take it the wrong way… [and] there is some of that. For the most part, it is an incredible response.”

“I was completely blown away from the very first video… I thought it would be cool if I got a thousand views. That number seemed ambitious. I was totally overwhelmed by the initial response.”

On the filming process:

“It is not scripted at all… We have a place to shoot it and we set up in my living room, that is about as far as we go with scripting. Everything is me talking about the shoe. I will do a couple passes through to make sure I cover everything. That is the extent of it.”

How he started:

“I’m viewing it as this is me doing my best version of a shoe review… I know I’m not as well informed as some other shoe reviewers. When I think about it, I think about what is the best form of this and I’m going to try my hardest to get close to that. If I tried to not aim for that, it would just be nothing and completely unwatchable.”

​“What I noticed about [other] videos and what I thought I could add is seeing the shoes… That was my starting point, seeing if I could have these nice shoe shots and I thought if I had that to start out with, I could be myself with the rest of it.”

On his style of review:

“I would say it is not so much playing for laughs as kind of just trying to make it more engaging in some way… It is a visual thing, so I can’t just sit there and talk about a shoe the entire time. That gets boring. I’m aware that there is a visual element to it and keep that a little bit interesting. If I tried to play for a laugh, I’d probably not be funny.”

On his signature ”Michael Air Jordan dunking” line:

“I think it unfortunately took on that kind of life [as a catchphrase]. It has stopped me from wanting to say it any longer. I don’t want it to feel like, ‘Oh, here’s my catchphrase.’ It came out of my mouth and it seemed like a good way of describing what that was. I stuck with it and I think have to lose it.”

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