HYPETRAK Presents: The Beats 1 Strategy

Apple has been slowly culling talent across the board for its radio, recruiting a unique blend of influencers to host the 24-hour service. The paramount task of helming Beats 1 will be three accomplished radio hosts, all poached from other respected stations. These individuals include BBC’s Zane Lowe, Hot 97’s Ebro Darden and RinseFM’s Julie Adenuga, all possessing expansive preferences in genres of music. In addition to these three mainstays, a group of meticulously selected guests will also take part in hosting, which include rock legend Elton John, global hip-hop star Drake, social media personality Josh “The Fat Jew” Ostrovsky, Vampire Weeknd’s Ezrea Koenig, the enigmatic Jaden Smith, musician collective Soulection and more.

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