"Wall Scouting" Is the Latest Instagram Trend Among Fashion Bloggers

James Goldcrown, a former fashion photographer and artist whose “Love Wall” in New York is one of the most popular murals on Instagram, has seen a huge uptick in commissions (and in his social media following) since getting tagged in popular bloggers’ posts. The first heart-filled wall he painted was on Kenmare Street, and he says he’s tagged in around 100 Instagram posts of it per day — many by fashion bloggers — and has gained 4,000 followers since it went up in February. “I didn’t really have a plan as to how I was going to expose it, but over the past few months I’ve really begun to understand the power of Instagram,” he explained. “It’s quite an honor to have it going viral.”

Thanks to the social media exposure, he’s approached by private clients, nightclubs and restaurants who want to work with him, and is now working on his third “Love Wall.” While Goldcrown says this kind of art is now a much bigger “scene” in the city than it was a few years ago, it’s only a positive thing for his industry. “Kind of like fashion, it’s the way of artists having a voice,” he said. “It’s been amazing for us and has changed the perspective of what we do.”

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