Stephane Ashpool Talks ANDAM Nominations and the Future of Pigalle with Business of Fashion

“At 32 years old, Ashpool is relatively young and his label is easily the outlier in this year’s crop of ANDAM nominees. When first asked to participate, he admits he was a bit reticent, as he knows he’s coming into the competition as an outsider.

“It’s not really my world,” admits Ashpool, who sees ANDAM as an opportunity to legitimise his vision, grow beyond his associations with “streetwear” and cement himself as a bona fide fashion designer. “The new ‘streetwear’ that we talk about, I think [those brands] leave their idea to someone and someone just makes it happen. I don’t do that,” he says. For Ashpool, who founded Pigalle in 2008, it was trial by fire, taking on the demanding process of creating a full collection, each season, by himself. “After seven years and lot of hard work, now I know how to do pattern making, I know how to do many of the stuff — all the fabrics, everything. It’s made entirely from me and my ideas and my own head and I think almost no one knows that.””

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