Jay Z’s friend and business partner Emory Jones has unveiled a Roc Nation apparel line, consisting of designs put together by a former Billionaire Boy’s Club designer. The summer capsule, featuring a smart, comfortable selection of sweats and tees, plus the ubiquitous paper plane baseball cap, is a clever addition to Roc Nation’s multi-faceted output. “I think we just wanted to represent our lifestyle of where we’re at right now,” explained Jones on the company’s choice to move in to fashion, “I’m not a trend follower, so I think we just did it more from a lifestyle standpoint. I don’t want to sell you on Roc Nation. I want to make something that you would pick up and buy anyway.” Check out the looks above, shop the collection here and read the full Emory Jones interview over at GQ.
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