For the NBA All-Star weekend, Jordan Brand has opened up venues all around New York City to celebrate the event. The Pearl Pavilion is an All-Star Experience that pays homage to some of Jordan’s greatest feats from the past 30 years. The pavilion, located next to Madison Square Garden, the mecca for basketball, will be open to fans and visitors alike. Interactive displays allow the viewer to test one of the four “Pearl” pack performance shoes on half court, while the “Last Shot” experience allows the user to live some of Jordan’s most iconic baskets. The pavilion will include a pop-up store that will carry a selection of Jordan brand shoes and apparel. If you’re in the area, be sure to check out the pavilion, which will be open February 13-15.
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