i-D talks to The Designers of Maison Kitsuné About Music and Fashion

Kitsuné is a Franco-Japanese union. How is this reflected in your clothing?
Kitsuné means ‘fox’ in Japanese. It is seen as a magical animal that can have a multitude of lives and appearances. The same applies to us, we have different facets. Japan is our second home as Masaya still lives in Tokyo. It is also our leading market in terms of sales. I live in Paris, and it keeps me on my toes since it is highly competitive in terms of fashion. For the spring/summer Maison Kitsuné collection, we drew inspiration from our Parisian roots, we wanted to pay homage to this idea of French elegance, often described as “effortless’: simple, chic, envied worldwide. Season after season, we use the same streamlined silhouettes, an attention to details and finishing as well as denim made in Japan.

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