Grailed.com is Your Destination for Second-Hand Menswear

Can you describe the typical Grailed shopper?

There are a few separate contingents, I’d say. You have like the contemporary streetwear guys, where it’s like Norse Projects or Our Legacy. Then you have the more hypebeast-type people who wear Supreme—you can see there’s like a large contingent of Supreme people on the site. There are some people into tailoring, but that’s a smaller amount.

What are some of the most popular brands you see on the site?

It’s pretty diverse I would say. It’s well representative of what’s popular in general. So there’s a lot of Band of Outsiders, a lot of Our Legacy, Norse Projects, a lot of A.P.C raw denim—like a crazy amount—every day there are multiple new pairs of A.P.C. jeans. 3sixteen denim is pretty strong. And a lot of J.Crew.

About how much money has moved on the site so far?

We currently have sellers who have personally moved $10,000-$20,000 on the site. The average sale price is around $120.

Do you remember the most expensive item that’s been sold on the site?

Oh yeah. I think it was a Carol Christian Poell jacket, that brand’s so expensive. Maybe a fencing jacket. We actually sell [Rick Owens] Geobaskets for like $700 constantly. But yeah, the most expensive thing was Carol Christian Poell Scar Stitched Leather Jacket that cost $2,500.

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